Shelf Talk: Bonsai brands, Freakonomics on supermarkets, hacking Amazon rankings with cash, and more
shelftalk.substack.com
Brands (and symbiosis with retailers) Small brands are steadily chipping away at share from large brands. (That is, until they get acquired by the big brands...) Simon Andrews analyzes the dynamic that has been emerging, calling these new entrants Bonsai Brands, after the tiny shrubs. Being novel, they get a lot of attention. And they get some traction. But they never become huge. And that's OK.
Shelf Talk: Bonsai brands, Freakonomics on supermarkets, hacking Amazon rankings with cash, and more
Shelf Talk: Bonsai brands, Freakonomics on…
Shelf Talk: Bonsai brands, Freakonomics on supermarkets, hacking Amazon rankings with cash, and more
Brands (and symbiosis with retailers) Small brands are steadily chipping away at share from large brands. (That is, until they get acquired by the big brands...) Simon Andrews analyzes the dynamic that has been emerging, calling these new entrants Bonsai Brands, after the tiny shrubs. Being novel, they get a lot of attention. And they get some traction. But they never become huge. And that's OK.