Amazon & Whole Foods On August 28, it will be two years since Amazon closed on its acquisition of Whole Foods. Since then, Amazon hasn’t had any huge grocery breakthroughs. “It has expanded grocery delivery and online ordering into dozens of Whole Foods stores, cut prices on select items and offered discounts for Prime members.” Consumers’ value perception has improved, but the chain still has a small fraction of U.S. grocery revenue. If nothing else, I figured Amazon would be well on its way to in-sourcing its supply chain, largely handled by UNFI, but that’s been status quo. (