Stale Popcorn and Bad Data
Don’t Forget Sprouts
Is expensive wine worth the price?
The Chocolate Experiment: Decrease Price by 1 Cent, Improve Preference 2.5x (And Other Tricks)
Three Tools to Make Your Discounts Count
How Consumer Attitudes Have Changed Toward the Amazon-ified Whole Food
Pricing with your heart
How listening to customers can inform your prices (and more)